Search engine optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Usually, the earlier a site is presented in the search results or the
higher it "ranks", the more searchers will visit that site. SEO can
also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms
work and what people search for. SEO efforts may involve a site's
coding, presentation, and structure, as well as fixing problems that
could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing
that tend to harm search engine user experience. Search engines look
for sites that employ these techniques and may remove them from their
For a list of credentials, presentation or questions about any of our services, please contact us via email or call 1.714.695.0112.